Event strategy
Clarify considerations like goals, audience, and format. That helps you decide on content, speakers, and venue/ platform.
Last updated
Was this helpful?
Clarify considerations like goals, audience, and format. That helps you decide on content, speakers, and venue/ platform.
Last updated
Was this helpful?
What's the goal of the event? Are you looking to share information? Create relationships? Explore something new together?
Is the audience clearly defined?
Choose an event name that is clear, compelling, and exciting.
Create consistent naming and branding as a group over time
Choose an event format that meets your goals and is appropriate to your audience. Formats include...
Presentations
Tutorials
/ roundtables
Show-and-tell/ case study
Workshops
Co-working, hackathons, or other generative formats
Does it hang together? Have you chosen a format, name, venue, and time that will be compelling to your audience and will meet your goals?
can incorporate any of the formats above.
See for tips on getting the word out
Check out to get inspired on potential topics for meetings.
Check out the to find guest speakers and presentation-ready decks to use at your next event.
Try to get people from the group to present. Presenting can lead to more group leadership & ownership.
Other places to source speakers
AU speakers
Expert Elites
Resellers
It looks good and and attracts people.
It acknowledges presenters’ expertise and helps them get their personal brand out there.
If you do really advanced topics, you’ll have a smaller event. But that might be what you want.
Venues might include
Offices
Autodesk partner offices
Bars/ restaurants
Schools/ classrooms
Conference centers
Choose a venue or online platform to match your format & goals
Don't be afraid to rearrange the furniture to enable people flow and conversation, based on your goals & agenda.
Location, location, location - it’s crucial!
Accessibility by public transport
Parking availability
Compelling space or neighborhood - where people want to go
If you're in a major city, find a central location to host the event so everyone can attend and drive the same distance.
It's a good idea to create a spreadsheet of local venues that your group might use, with contact information. This is a good shared resource for leaders.
Make sure you know any rules that might be imposed by the venue (e.g. no outside food)
Be careful of food and drink costs at venues like conference centers. They may be significantly marked-up.
Do a site visit
Post the pictures of the people who’ll be presenting at your event, link to their website or LinkedIn page. (Example: )
Autodesk offices, if you're near one and there's space available ()
For , you may need a venue that offers multiple rooms.
See for more on virtual meeting technology
- for Autodesk Group Network members.
