Social media platforms to engage users with content or discussions
Plan your meetings as far ahead as possible, to avoid lulls
Reach out to members if they miss a meeting they said they’d be at
Builds a stronger relationship
More likely to return next time
Seed and share content
What is useful? What will people learn from?
Good content can be very important for driving engagement, especially since there's already SO MUCH content out there.
Take the time to really clearly and efficiently answer important questions.
Try to vary the target experience level
Try not to repeat content too often
Source content from all your members. Give people the stage.
Invite content and presentations from other groups (including Autodesk University presentations!)
All of the work that went into preparing those materials can be re-used!
Be careful about too much marketing content. It can be toxic.
See the Content & Speaker database for presentations you can use and adapt to your group, and guest speakers who are available to present and engage with your group.
Jobs & Careers
Job postings can be an important and valuable type of content & conversation within your group.
Encourage people to post jobs, and encourage members to let the group know when they're looking for work.
Consider networking events or topics specifically related to career development.
Surveys and setting group direction
Are users getting a continued benefit from participation?
If not, they'll stop putting in the time
They need to feel the value of the time spent
Adjust strategies or goals based on member input on what they want
Surveys are a great tactic
Use surveys if the group has been stagnant for a while and you'd like to infuse some energy
Make sure you take action based on surveys, and close the loop with the group
Give members encouragement and support in making their ideas real.
This may lead to sub-groups and projects.
Sometimes informal chats can lead to exciting new directions and ideas.
Community and innovation are integrally tied. A part of community management is encouraging people to do and try new things. This kind of signal amplification & support of good new ideas helps with both the creation of new ideas, and the adoption of new practices.
As a community manager, how can you create a safe and motivational space for new ideas?
From Ralph Montague, a group leader in Ireland, at AU2020.
Recruit members, groom and engage the leadership team
Seek new members and new ideas
Make sure people who join are a "fit"
Fit with the mission
De-clutter by removing people who are not fitting with community norms/ culture
Share/Delegate some leadership responsibility
Too much on one person will cause burnout
Having 'junior leaders' helps develop ownership, and in turn increases involvement
To enroll a new leader, start by giving them something small to help with
Make it fun and rewarding to be a group leader.
Make time to connect as leaders with “leadership/ board meetings,” perhaps quarterly.
These might even be informal dinners where you all just talk about what’s on your mind.
Consider a special leadership retreat where you can have fun, brainstorm new ideas, & set group direction